Hey, I am Francesco Di Lorenzo.

Co-founder and CTO at Superlinear.

Tried out Redwood JS

March 22, 2020

Just completed the Redwood JS tutorial and I am impressed. This project has the potential to become for JavaScript what Rails has been for Ruby.

Mailbrew Diary #5: Monetization

March 21, 2020

Mailbrew‘s monetization changed many times since we started working on the project. We never iterated on monetization this much, despite knowing full well that it can make or break a product.

Mailbrew's launch by the numbers

March 4, 2020

Yesterday Mailbrew’s launch was the most successful launch we ever had:

  • 1200+ signups
  • 8500+ new brews
  • 5000+ site visitors

Side project needed

January 11, 2020

I need a distraction. What’s something that’s technically challenging, fun, limited in scope and that could actually be useful?

2019 Retrospective

December 27, 2019

This year I want to start a new tradition: write a retrospective where I look back and reflect on what worked and what didn’t in the past year. It won’t include a resolutions list, as I am convinced that systems, not goals, drive long-term results.

Mailbrew Diary #4: React UI Kit

November 13, 2019

As part of the development process of Mailbrew, we created a React components library to streamline the work on the frontend and start sharing components between projects.

Mailbrew Diary #3: Newsletter Generation

September 18, 2019

Users will experience Mailbrew mainly through the newsletters we send them. It’s super-important to get them right, from look to content, to timing of delivery.

Mailbrew Diary #2: The Plan

September 15, 2019

We have usually given a ton of importance to launch day. Again and again, at the end of the development cycle for a new product, after a week of refinements and feedback from friends and colleagues, we focused on launching the product to a big splash on Product Hunt and tried to get as much press as possible.

Mailbrew Diary #1: the idea

September 2, 2019

At Superlinear we have been dancing around the idea of expanding what we did with Unreadit, our network of Reddit-sourced newsletters, to a new product that allows user to create their own newsletters from Reddit itself and many other sources such as RSS, Hacker News, Product Hunt and Twitter. Let’s call this product Mailbrew. We are still not sure this will be the final name.

Sponsoring a Huge Tech Podcast with Boxy Suite

March 30, 2019

We recently sponsored the Accidental Tech Podcast #314 with Boxy Suite and I want to share the backstory and results with you.

Running a Business on Telegram

March 3, 2019

I use Telegram to communicate with friends and to run my business. After years on Slack, I have come to the conclusion that for small teams Telegram is the most sensible choice.

Best Coworking Spaces in Milan

February 21, 2019

I have been working from bars and coworking spaces in Milan for more than a year now. Initially, I used these spaces during weekends (I still had a full-time job), but now that I am all in on my projects I use these spaces almost daily. I have a few tips and recommendations.

You Should Capture Your Thoughts

February 18, 2019

No, you will not remember about it later. If you don’t capture some of your thoughts they may be gone forever.

New Beginning

February 13, 2019

What follows is the first issue of Indie Year, a small newsletter where I tell the story of my adventures in going indie and starting a software company. I will publish all the following issues of the newsletter also here for future reference.