Hey, I am Francesco Di Lorenzo.
Co-founder and CTO at Superlinear.
Mailbrew‘s monetization changed many times since we started working on the project. We never iterated on monetization this much, despite knowing full well that it can make or break a product.
Yesterday Mailbrew’s launch was the most successful launch we ever had:
- 1200+ signups
- 8500+ new brews
- 5000+ site visitors
I need a distraction. What’s something that’s technically challenging, fun, limited in scope and that could actually be useful?
This year I want to start a new tradition: write a retrospective where I look back and reflect on what worked and what didn’t in the past year. It won’t include a resolutions list, as I am convinced that systems, not goals, drive long-term results.
As part of the development process of Mailbrew, we created a React components library to streamline the work on the frontend and start sharing components between projects.
Users will experience Mailbrew mainly through the newsletters we send them. It’s super-important to get them right, from look to content, to timing of delivery.
We have usually given a ton of importance to launch day. Again and again, at the end of the development cycle for a new product, after a week of refinements and feedback from friends and colleagues, we focused on launching the product to a big splash on Product Hunt and tried to get as much press as possible.
At Superlinear we have been dancing around the idea of expanding what we did with Unreadit, our network of Reddit-sourced newsletters, to a new product that allows user to create their own newsletters from Reddit itself and many other sources such as RSS, Hacker News, Product Hunt and Twitter. Let’s call this product Mailbrew. We are still not sure this will be the final name.
I use Telegram to communicate with friends and to run my business. After years on Slack, I have come to the conclusion that for small teams Telegram is the most sensible choice.
I have been working from bars and coworking spaces in Milan for more than a year now. Initially, I used these spaces during weekends (I still had a full-time job), but now that I am all in on my projects I use these spaces almost daily. I have a few tips and recommendations.
No, you will not remember about it later. If you don’t capture some of your thoughts they may be gone forever.
What follows is the first issue of Indie Year, a small newsletter where I tell the story of my adventures in going indie and starting a software company. I will publish all the following issues of the newsletter also here for future reference.